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Email Marketing Essentials

at General Assembly - Online

(2565)
Course Details
Price:
$55
Start Date:

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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Tyler Jacobson

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this email marketing training:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. 

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation

  • This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.

Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.



Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

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Questions & Answers (1)

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Question from Daiana I.
Hello, I'm new here. This is an amazing website, please I need to know how is the classes will be videos and exams? And regarding the certificate, will it be sent to me? And the price $55 for the whole course I'm I, right? Thank you for your efforts.
Answer from Georgia C. CourseHorse StaffCourseHorse Staff
Hi Daiana! There's no tests or exams at the end of the class. And there is no video presentation (if you're referring to a recording of the class) sent. Unless it is an online class, in which case sometimes there is a recording. The student can request a certificate of completion from the school after the class. Yes, $55 for the whole course. Hope this helps!
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