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Principles of Professional Selling

Grow your client's trust and close deals with ease through the Principles of Professional Selling course. Lift your sales skills by building effective presentations, influencing buyers, and overcoming objections. This intensive training seminar is ideal for sales professionals with experience or managers ready to train their teams.

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  • 21 and older
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  • Live, interactive online classroom
  • 24 hours over 3 sessions

Express Checkout – $2,895


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Start Dates (3) $2,895/person

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  • Mon, Feb 01 at 9:00am - 5:00pm
  • Tue, Feb 02 at 9:00am - 5:00pm
  • Wed, Feb 03 at 9:00am - 5:00pm
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  • Wed, Apr 21 at 9:00am - 5:00pm
  • Thu, Apr 22 at 9:00am - 5:00pm
  • Fri, Apr 23 at 9:00am - 5:00pm
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  • Mon, Jun 28 at 10:00am - 6:00pm
  • Tue, Jun 29 at 10:00am - 6:00pm
  • Wed, Jun 30 at 10:00am - 6:00pm
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Class Description

Description

Even with an outstanding product or service and exceptional sales talent, success depends on your ability to communicate the value and benefits of what you are selling to your clients. Through this comprehensive and demanding professional sales training seminar, you will gain the knowledge and skills necessary to close deals by first establishing and maintaining the trust of your clients.

You will progress through the complete sales process while exploring the most effective sales methods in use today, specifically consultative and solutions-based selling. Upon completing this professional sales training workshop, you will leave with enhanced capabilities to build compelling presentations that directly address your clients' specific needs, craft a detailed sales plan to reach your target sales goals, identify and influence the right decision makers, and successfully close sales with confidence.

Who Should Attend:

Sales professionals with a minimum of one year of relevant sales experience, experienced veterans looking to sharpen and refresh existing skills, and sales managers who want to learn proven professional sales training techniques to successfully train their sales teams.

How You Will Benefit:

  • Create a comprehensive master plan for managing the entire sales process
  • Earn the confidence and trust of prospects by thoroughly understanding their needs and requirements
  • Master consultative selling through the use of professional interviewing techniques
  • Communicate the strengths and unique advantages of your product or service
  • Create lasting sales relationships by providing effective and tailored solutions
  • Identify areas of customer resistance and successfully handle objections
  • Develop the skills to recognize the appropriate moment and method for closing the sale
  • Manage your time and sales territory with greater productivity and effectiveness

What Will Be Covered:

  • Strategic planning and using competitive analysis to expand your business
  • Adapting your sales approach based on the personality style of each customer
  • Developing problem-solving skills and moving beyond supplier-based selling to solution selling
  • Acquiring new business while preserving and maintaining existing accounts
  • Establishing and managing key-account and key-prospect relationships effectively

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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American Management Association

The American Management Association (AMA) is a global leader in talent development, offering a wide range of educational services to individuals and organizations. With a history dating back to 1923, AMA is a trusted partner for professional development, serving clients worldwide including 90% of the Fortune 500.

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American Management Association
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