Google Analytics Bootcamp Online (Self-Paced)

Google Analytics 4 is the standard for web and app measurement, and its event-based data model works differently enough from earlier versions that prior familiarity does not carry over cleanly. This course covers GA4 from account and property setup through filters, key events, and ecommerce tracking, so the data arriving in your reports is accurate before you start drawing conclusions from it.

You then learn to navigate and interpret the audience, acquisition, behavior, and conversion reports, build measurement plans tied to business objectives rather than to whatever is easy to count, and create custom dashboards and shared reports that stakeholders will actually read. The course also covers UTM parameters for campaign attribution across platforms and building remarketing audiences from analytics data, closing on how to turn these insights into optimization decisions.

What You Will Learn

• Understand web analytics fundamentals and the GA4 data model
• Set up and configure GA4 accounts, properties, filters, and key events
• Implement ecommerce and event tracking
• Interpret audience, acquisition, behavior, and conversion reports
• Build measurement plans tied to business objectives
• Create custom dashboards and shared reports for stakeholders
• Track campaign performance across platforms with UTM parameters
• Build remarketing audiences and act on data insights