Video content is one of the most effective ways to build a brand, grow an audience, and establish authority online. But producing compelling video consistently requires knowledge across planning, equipment, on-camera performance, cinematography, audio, editing, and distribution.
This course covers the entire video creation process from pre-production through post-production, guiding you from the initial idea stage through shooting, editing, adding titles and graphics, and publishing your content successfully on YouTube and other platforms.
Skills You Will Develop:
- Generate creative, audience-focused video ideas that engage and inspire viewers
- Plan videos using professional pre-production workflows, shot lists, and preparation checklists
- Select the right cameras, lenses, microphones, and lighting equipment to achieve exceptional quality
- Understand DSLR and mirrorless camera fundamentals, including exposure, frame rate, and codec selection for video production
- Capture high-quality footage on smartphones and webcams for flexible, location-independent production
- Set up and optimize a home office or home studio for professional-looking video
- Record polished screencasts and tutorial-style videos with clear visuals and audio
- Record clean, broadcast-quality audio directly from your computer using available tools
- Edit footage efficiently, add titles and basic motion graphics, and deliver a polished final cut
- Incorporate high-converting calls to action that drive viewer engagement and conversions
- Export videos at optimal settings for YouTube, social media, and web platforms
What You Will Learn:
- The full spectrum of video content types and formats used by creators and brands
- How to design and set up a home studio that looks professional on camera
- Cinematography fundamentals: lenses, composition, exposure, framing, focus, stabilization, and lighting techniques
- How to choose and use microphones and audio recording tools for excellent sound in any environment
- Techniques for presenting naturally and confidently on camera
- How to select backgrounds, props, and visual elements that enhance your brand identity
- Editing workflows for cutting a polished, professional video efficiently
- How to design and animate title cards and lower thirds for your videos
- How to find and integrate royalty-free music that enhances your content
- Practical strategies for growing your YouTube channel and building a loyal audience
Who This Course Is For:
- Brands and business owners who want to strengthen their online presence through video
- Entrepreneurs and e-commerce businesses looking to elevate their content with high-quality video production
- Marketing managers who want to add video production to their professional skill set
- Content creators who want to sharpen their shooting and post-production knowledge
- Brand strategists who want to incorporate video into their clients' marketing plans
- Freelancers who want to offer video production services to clients
- Digital nomads seeking versatile, location-independent creative skills
- Beginner to intermediate skill level
About Your Instructors:
Phil Ebiner is a professional video creator, photographer, and educator with over 10 years of hands-on production experience and more than one million students across his online courses worldwide. He has produced over 1,000 educational and professional videos, including award-winning documentary projects, and operates a full creative production studio based near Los Angeles, California.
William Carnahan is a cinematographer, camera operator, and photographer, and co-owner of the production company Will Call. He has produced video content for major brands including Disney, Nike, Ghirardelli Chocolate, and Diesel Films, and earned LMU's Panavision Cinematography Award in both 2008 and 2010.
Sam Shimizu-Jones is a filmmaker, photographer, and educator, and co-founder of Will Call. He has collaborated on high-profile video campaigns and branded content projects with major clients, including Disney, Nike, Ghirardelli Chocolate, and Diesel Films, and brings a filmmaker's perspective to every educational project he leads. Together, Phil, William, and Sam provide a well-rounded, professional-grade instructional experience drawn from hundreds of real-world productions.
