Best Classes & Workshops
in Washington, D.C.
Instructor: Rachel Denton
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Introduction to Google Analytics
General Assembly @ GA Washington D.C. (Remote Online), Washington, DC
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll...
Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Email Marketing Essentials
General Assembly @ 509 7th St NW, Washington, DC
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...
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