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Digital Marketing Courses
Denver
Discover the secrets to successful digital marketing with a variety of classes offered in Denver. Learn how to optimize your online presence, attract your target audience, and drive business growth through strategic marketing techniques.
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Tips & Tricks to Grow your Business on Instagram
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
SEO for Beginners
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Search Engine Optimization Remote Workshop
General Assembly @ Remote Online , Denver, CO
This is a beginner's class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology How to build...
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Instagram Master Remote Workshop
Instagram continues to dominate the social media landscape and hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Master Workshop, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features from managing...
Social Media Strategy Mapping
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
Facebook Advertising for the Win
General Assembly @ Remote Online , Denver, CO
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...
Instagram for Entrepreneurs
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Social Media for Business
Digital Workshop Center @ 324 Remington St, Fort Collins, CO
Build a plan of attack & your audience in our Social Media for Business Class The digital marketing revolution is here and social media is leading the way. You need social media to be included in your business marketing plan and the Social Media for Business class will help you get started. In this Social Media class for Beginners, you will understand how to build a strategy to engage an audience, grow your community, and drive more...
Improve Your Rank: SEO Success Factors
Colorado Free University @ 7653 E 1st Pl, Denver, CO
With over 200 ranking factors in Google's algorithms, optimizing your website's rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google's Search Engine Results Pages (SERPs). Content is king and you will learn to optimize and structure your site's content, and explore technical factors that make a difference,...
$174
Improve Your Rank: SEO Success Factors - Online Course
With over 200 ranking factors in Google's algorithms, optimizing your website's rank can be daunting. However, by focusing on the most important ranking factors and learning the basic principles of Search Engine Optimization (SEO), you can improve your position in Google's Search Engine Results Pages (SERPs). Content is king and you will learn to optimize and structure your site's content, and explore technical factors that make a difference, all...
$174
Advanced SEO
General Assembly @ 3858 Walnut St, Denver, CO
You’ve covered the basics of SEO and feel like you have a solid understanding of it, but how do you further your knowledge and make the most of it? In this class for business owners, entrepreneurs, and marketers with a basic understanding of SEO, you’ll take a deep dive into the world of SEO. You’ll learn about Google indexation, setting and measuring ROI based goals with clients or managers, tactical keyword research, site architecture and...
Facebook Advertising Workshop
General Assembly @ 3858 Walnut St, Denver, CO
With over 1 billion users globally, and a penetration rate of over 55% in Hong Kong, Facebook can be a very effective tool for generating and converting leads. More than 50% of all users log in and spend at least 15 minutes on Facebook every day. 68% of users say that a recommendation from a Facebook friend would make them buy a particular product. This hands-on workshop will look beyond just creating and managing Facebook advertising campaigns....
Digital Marketing
General Assembly @ Remote Online , Denver, CO
This is a part time course. In this course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success. Unit 1: Digital Marketing Framework & Strategy Business & Customer Strategy Define the core components of a business (value proposition, business model, customer). Explain your business model and write an elevator pitch. Define Digital Marketing, explore its evolution...
SEO Tools of the Trade
Now that you have a handle on what SEO is and how to approach it when creating your content, the next step is setting up search engine webmaster tools to communicate how you want your site and pages to be indexed. You will also need to be able to track the success of your SEO efforts. Are they effective? Should you change the keywords you are trying to rank? In SEO Tools for the Trade we will explore in greater detail some of these tools introduced...
Email Marketing Essentials
General Assembly @ Remote Online , Denver, CO
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests...
Crushing the Tiktok Marketing Game
General Assembly @ Remote Online , Denver, CO
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
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