Social media marketing plays a vital role in shaping a brand’s digital presence. Understanding platform dynamics and crafting a clear strategy are key to building visibility, engagement, and growth in an increasingly competitive marketplace. This self-paced workshop focuses on Facebook, one of the most influential social media platforms for businesses and creators.
Participants will explore current Facebook marketing trends and develop personalized strategies tailored to their goals. The course provides a detailed look at the tools, features, and best practices essential for managing campaigns.
What You Will Learn
- Develop a successful Facebook marketing strategy
- Create visual content that increases engagement and drives sales
- Learn how to gain a following and expand your reach
- Use Facebook paid advertising for increased engagement and profit
Course Outline
Section 1
Introduction to Facebook
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Introduction to Facebook
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History of Facebook
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Understanding the Facebook algorithm
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Creating a Business Page
Facebook Business Page
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Facebook Business features overview and settings
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Business page management and admin access
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Establishing a visual voice
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Leveraging your About description for your business
Section 2
Introduction to Meta Business Suite
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Setting up and accessing the Meta Business Suite
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Overview of the Meta Business Suite and its capabilities
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Navigating the Meta Business Suite interface
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Tools and features overview
Leveraging Meta Business for Engagement
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Utilizing the Meta Business Suite's targeting options to reach the right audience
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Analyzing performance data and tracking metrics
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Using benchmarking to research your competition
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Scheduling your content and leveraging important dates
Section 3
Content and Interactions
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Finding and targeting the right audience for your business
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Creating and joining groups related to your business niche
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Optimizing your business page for search and discoverability
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Posting updates and engaging content
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Interacting with your audience through comments and messaging
Using Shopify with Facebook
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Overview of Shopify and Facebook integration
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Setting up a Shopify store and connecting it to a Facebook business page
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Syncing products from Shopify to a Facebook shop
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Utilizing Facebook's targeting options to reach the right audience for your Shopify store
Section 4
Introduction to Meta Ads Manager
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Overview of Ads Manager and its capabilities
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Setting up and accessing Ads Manager
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Navigating the Ads Manager interface
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Creating and managing ad campaigns using Ads Manager
Leveraging Meta Ads Manager for Higher ROI
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Utilizing Ads Manager's targeting options to reach the right audience
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Analyzing performance data and tracking metrics
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Best practices for using Ads Manager
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Optimize advertising content to reach more customers
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
