Learn how to craft compelling written content for X (formerly Twitter), blogs, and other text-based social media platforms. This course introduces the fundamentals of content marketing, guiding you through platform-specific strategies, audience engagement techniques, and ways to establish a distinct brand voice. You’ll also explore cross-platform blogging methods, trend monitoring, and practical approaches for integrating written content into your overall digital marketing strategy.
What You Will Learn
- Fundamentals of content marketing
- How to set goals and metrics
- Establishing a brand through written content
- Marketing strategies for X (formerly known as Twitter)
- How to create and share blog posts
Course Outline
Introduction to X (Twitter)
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Introduction to X (Twitter)
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X (Twitter) Today
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Features Overview
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Understanding the algorithm
Hashtags and Topics
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Trends and Topics
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Hashtags 101
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Hashtag types
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Hashtag Research
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Insights and analytics
Research and Content Strategy
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Paid advertising on X (Twitter)
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Ad analytics
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Analyze the competition
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Determining a brand voice
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Content strategy
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Content cadence and scheduling
Importance of Blogging
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Introduction to blogging
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Choosing the right blog platform
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Storytelling strategies
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Understanding evergreen content
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Creating paid content
This course is available for 30 days. You can choose when to start your access period. Once you activate, you will have 30 days to complete it (access the course materials, quizzes, projects and videos). You may request one extension of seven (7) days. Other extension requests will be evaluated on a case-by-case basis. Videos are not downloadable.
