Facebook Marketing
Pick up the know-how to create and run successful Facebook ad campaigns, from building business pages to using Facebook groups and producing targeted ads.
- Beginner
- 18 and older
- 185 Madison Ave, New York, NY
Start Dates (6) $650/person
Tue. Jan 26th,
6–9pm ET
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- Tue, Jan 26 at 6:00pm - 9:00pm
- Thu, Jan 28 at 6:00pm - 9:00pm
- Tue, Feb 02 at 6:00pm - 9:00pm
- Thu, Feb 04 at 6:00pm - 9:00pm
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Thu. Feb 18th,
10am–5pm ET
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- Thu, Feb 18 at 10:00am - 5:00pm
- Fri, Feb 19 at 10:00am - 5:00pm
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Mon. May 17th,
10am–5pm ET
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- Mon, May 17 at 10:00am - 5:00pm
- Tue, May 18 at 10:00am - 5:00pm
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Tue. Jul 27th,
6–9pm ET
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- Tue, Jul 27 at 6:00pm - 9:00pm
- Thu, Jul 29 at 6:00pm - 9:00pm
- Tue, Aug 03 at 6:00pm - 9:00pm
- Thu, Aug 05 at 6:00pm - 9:00pm
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Mon. Aug 9th,
10am–5pm ET
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- Mon, Aug 09 at 10:00am - 5:00pm
- Tue, Aug 10 at 10:00am - 5:00pm
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Mon. Nov 8th,
10am–5pm ET
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- Mon, Nov 08 at 10:00am - 5:00pm
- Tue, Nov 09 at 10:00am - 5:00pm
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Class Description
Description
Facebook represents one of the most impactful and efficient platforms for social media marketing in today's digital landscape. With over 1.6 billion daily active users and hundreds of millions located within the United States, the platform offers unprecedented reach for marketers.
Throughout this course, you will acquire knowledge regarding conversion tracking methodologies, audience segmentation and targeting strategies, and the implementation of Facebook Pixels. These skills ensure your advertising expenditures deliver maximum value and optimal return on investment.
Learn more about Facebook Marketing at NYIM Training.
Syllabus
Section 1
Introduction to Facebook
- Introduction to Facebook
- History of Facebook
- Understanding the Facebook algorithm
- Creating a Business Page
Facebook Business Page
- Facebook Business features overview and settings
- Business page management and admin access
- Establishing a visual voice
- Leveraging your About description for your business
Section 2
Introduction to Meta Business Manager
- Setting up and accessing the Meta Business Manager
- Overview of the Meta Business Manager and its capabilities
- Navigating the Meta Business Manager interface
- Tools and features overview
Leveraging Meta Business for Engagement
- Utilizing the Meta Business Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Using benchmarking to research your competition
- Scheduling your content and leveraging important dates
Section 3
Content and Interactions
- Finding and targeting the right audience for your business
- Creating and joining groups related to your business niche
- Optimizing your business page for search and discoverability
- Posting updates and engaging content
- Interacting with your audience through comments and messaging
Using Shopify with Facebook
- Overview of Shopify and Facebook integration
- Setting up a Shopify store and connecting it to a Facebook business page
- Syncing products from Shopify to a Facebook shop
- Utilizing Facebook's targeting options to reach the right audience for your Shopify store
Section 4
Introduction to Meta Ads Manager
- Overview of Ads Manager and its capabilities
- Setting up and accessing Ads Manager
- Navigating the Ads Manager interface
- Creating and managing ad campaigns using Ads Manager
Leveraging Meta Ads Manager for Higher ROI
- Utilizing Ads Manager's targeting options to reach the right audience
- Analyzing performance data and tracking metrics
- Best practices for using Ads Manager
- Optimize advertising content to reach more customers
Refund Policy
- Students may cancel up to 11 business days before the class/program start date and receive a refund, less the registration fee (10% of the undiscounted course price).
- Cancellations within 11 business days are not permitted, but students may reschedule up to 4 business days before the class start date.
For cancellations and reschedules, please email us at [email protected]
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NYIM Training
NYIM is a highly regarded training provider that offers courses teaching computer software programs to business professionals. With a practical and hands-on approach, they have earned a reputation for their real-world application-focused instruction.
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