How To Be A Social Media Editor

The job ads read:

"Social media editors, social media managers,
community managers, audience editors…"

Companies are hiring at all levels people who understand digital audiences and can communicate with them on social media. There’s a reason for it: With all the choices out there, media companies can no longer expect audiences to come to them; they have to go where those audiences live – on social media.

This 5-week course is designed for anyone in communications who is passionate about social media and wants to create new career opportunities for themselves.

We will cover the principles behind serving audiences on social media, using social media for news gathering, engaging through great headlines and visuals, building loyalty and community, learning from analytics and creating social media strategies and campaigns. By the end of the class, students will have a broad and deep social media skillset, and receive a certificate of completion.

Day 1

• Audiences and the cycle of the Internet

Day 2

• Social media for reporting

Day 3

• Social media for engagement and community building

Day 4

• Analytics

Day 5

• Social media strategies and campaigns